My name is Zoë Blakeley, but you can call me Zoë, Zo, Zozo, Zoo, or Zee. The two dots over my "e" are called an umlaut—fancy fact.
Throughout my career, I have developed and implemented go-to-market brand strategies, creative campaigns, copy, and communications that drive impact and strengthen market positioning. I have also led and collaborated with interdepartmental teams to ideate and align on effective strategies for partnership development, sales growth, and brand expansion. My career began in fashion marketing and has since evolved to include charity, software, real estate, food, and wellness. Along the way, I have built meaningful working relationships with peers, leading to referrals and opportunities to independently brand companies for innovative entrepreneurs. Most recently, I seamlessly rebranded Orbis, a higher education software company, then led communications, content, and brand strategy for their team.
My passion for storytelling includes a commitment to the narratives we build for ourselves. I believe that sharing our truths connects us to “our people” and invites collective growth that enriches everyone involved. These values extend to my tight-knit yoga community and are central to my lifestyle. I am dedicated to remaining curious, open, and evergreen to what I don't yet know. Art, music, design, and writing are undying interests of mine and never fail to reconnect me with new questions, answers, or inspiration.