LAYOVER Boutique is a Queen West store I conceptualized, branded, sourced, and launched for the entrepreneur behind Soleil Cashmere. This store offered one unit per size and style of expertly crafted garments sourced from across the globe. It is located right across from Trinity Bellwoods park and has been running ever since. I was also the tagline copywriter for the founder's sister company, Soleil Cashmere: “Find Your Soleil”.