The original Orbis logo was dated. As a two-decade-long leader in its industry, the company sought to refresh its brand and we left no stone unturned.

I centered the rebrand around a clean, utilitarian aesthetic, incorporating black-and-white elements alongside vibrant, energizing imagery. By weaving data into both the visuals and copy, I aimed to elevate the brand’s presence to reflect the company’s modernization and growth. In the process, I also conceptualized, branded, and launched a new Data Storytelling initiative, webpage, workshop, and thought leadership division, Mindset.

One of the important findings in this project was how many technology companies should assess the naming conventions of their software and its offerings as well as the significance of visibility in steering technologies that make our world a better place for more people.